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Commercial Background

Mumsnet is an online community of parents sharing advice, support and product recommendations.

Over the last 14 years it has become the UK's busiest and most influential network for parents with over 10 million visits a month, over 180 local sites, and a network of over 4,200 bloggers. Carrie was listed 7th in BBC Radio 4 Woman's Hour's 2013 Power List of the 100 most powerful women in the UK.

In 2010, she won Red Magazine's Red Hot Woman of the Year.

Carrie lives in London with her husband and three kids Grace, Noah and Mimi.

  • Will help with
  • Marketing & PR
  • Philanthropic Interests
  • Education
  • Environment
  • Healthcare
  • Poverty




Lucy Rome

Dream Learners are educators with a passion for storytelling and have developed a teaching tool to revolutionise curricular learning for young children.

It was a great experience.

My session with Carrie was hugely helpful and very inspiring. She gave a lot of practical ideas for business growth and development and also shared personal insight which allowed me to quickly develop a connection with her.

Life Psychol Ltd

Life Psychol Ltd

Dr Miriam Silver

Lifepsychol is an easy-to-use, patient-driven system which is bringing meaning to quality of life.

So helpful!

Carrie was was a very authentic person to connect with, who clearly cared about families and making a difference in the world. She was fantastically supportive and full of practical suggestions. It was great to have my business ideas and the value of the project affirmed, and to think about the practical steps forward to turn it into a profitable company.

Food for Kids

Food for Kids

Vicky Charlesworth

...Heaps of inspiration for you to create simple healthy food for kids. Snacks, lunch box, family food and more - Come and have some fun!

A brilliant hour

Carrie immediately understood the issues I was facing, simplified my strategy and offered a great sounding board for my ideas.

Barre & Baby

Barre & Baby

Elisa Reinerio

Barre & Baby offers ballet classes specifically for expectant and new mums with their baby.

She’s incredibly approachable and smart.

I am very grateful to impact for allowing me to meet with Carrie. We had a great conversation on ways to grow my business and her suggestions were all genuinely correct and helpful!
I feel I’m in a better position now to gear up and more confident to follow my ambitions!

Ollie's Edible Adventures

Ollie's Edible Adventures

Mickey Rogers

Ollie's Edible Adventures is preventative programme for childhood obesity that uses a combination of television, publishing, digital and educational tools to enable healthy behaviour change for children, parents and teachers.

A perfect session!

Our session with Carrie Longton from Mumsnet met all of our goals. She was incredibly honest about her experiences in business, willing to share her expertise and knowledge and definitely had impact on our strategy. So a perfect session. Thanks to you all.


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