Social Entrepreneur


Spark Inside transforms lives.

230,000 young people are arrested each year

The reconviction rate for those leaving prison is 76%

The annual cost of incarcerating a young person is £55,000-£206,000, equivalent to 6 years at a top educational institution

It's clear a new approach is needed to support our next generation. By adapting a proven international model for reducing youth reoffending, Spark Inside is bringing innovation to the criminal justice system.

Baillie Aaron explains what SparkInside do and describes what they want to achieve over the next 5 years in this video. 


Baillie shares what she learnt from her meeting with John Frieda in this video.

In order to grow your business you need to focus on innovating and being creative, don't get too caught up with having all the right structures in place, that will follow.

  • Areas of impact
  • Education
  • Poverty


John Frieda

John Frieda

John Frieda Hair Care

John worked his way up from being a junior for legendary stylist Leonard to opening a flagship salon in 1975 on New Cavendish s...

Very impressive.

I was inspired by John Frieda's commitment to empowering his team, his passion for business, and his humility as a leader - he is a role model for anyone developing a people-focused organisation.


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