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Despite annual worldwide sales in excess of $15b, product developments in the last 2 decades for feminine hygiene products have been limited, and one in five women feels let down by their sanitary protection.

Based on more than 30 years of clinical experience, our inventor (Fellow of the Royal College of Obstetricians and Gynaecologists and practising UK NHS clinical director and doctor since 1975) identified the need for a feminine hygiene product delivering enhanced leakage protection and more convenient & hygienic insertion / removal / disposal, in a more comfortable design

Calla Lily Personal Care Ltd have developed early stage prototypes, began small-scale market-testing and have successfully secured patent grant in 26 countries covering over 85% of the global marketplace for feminine hygiene sales including the US, China, Europe, Japan, Mexico, Australia and Canada.

The company aims to become a certified B Corporation with part of its profits focused on improving the lives and access to healthcare solutions for women and girls in underserved countries.

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Chloe Macintosh

Chloe Macintosh

Made.com

Chloe Macintosh co-founded MADE.com in 2010 with the mission to offer original design at affordable prices. As Creative Directo...

Incredibly insightful.

Chloe was an incredibly insightful and passionate expert who provided straight-forward advice and thoughts - all based on years of successful experience.

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