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Branding insights from David Taylor

Tuesday 12th July 2016

David Taylor is an expert mentor with Expert Impact, where he supports social entrepreneurs looking to scale overcome their business and branding challenges.

David has been named one of the world's 50 most important marketing thinkers by the Chartered Institute of Marketing. He founded the brandgym in 2002 and has grown it into a a global network of seven senior brand coaches who help companies create an inspiring brand vision and action plans to turn into growth.

He has worked for major companies including Sainsbury's, Philips, T-Mobile, SAB Miller, Kraft, Mars and Unilever.

David is the author of six acclaimed books which have each topped Amazon's branding best-seller list: the brandgym, brand stretch, brand vision, Where's the Sausage? and his latest book, Grow the Core. His blog, www.brandgymblog.com, is one of Europe's top 10 branding blogs. He has published many articles in Brand Strategy, Marketing, Market Leader, The Guardian and The Marketer. He has also appeared as a brand expert on TV and is has spoken on branding issues at conferences in North America, Africa, Europe and Asia.

David started his career in brand management in 1987 at Procter & Gamble, before leaving to do an MBA at INSEAD. He then started and grew the Paris office of marketing consultancy Added Value, now part of WPP, before leaving in 2001 to start the brandgym.

David's philanthropic work involves coaching social businesses and charities on how to bring to life the vision for their brand and use this as a catalyst for more effective marketing. He has worked with Save the Children, The School for Social Entrepreneurs and Helping the Burmese Delta.

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