Social Entrepreneur

The Dusty Knuckle is a bakery with a difference. Yes, it makes delicious breads and baked goods. But it also creates employment and training opportunities for young people facing barriers to financial independence: youth offenders, early school-leavers and the long-term unemployed.

The Dusty Knuckle was founded in East London by Max Tobias, who has a background in youth and social work.

Max has grown it into an award-winning social enterprise that he hopes will become a well-loved feature on high streets around the UK.

In this video, Max introduces The Dusty Knuckle and lays out his plans for the future.

Always take the opportunity to meet people with relevant experience

Expert Impact arranged a mentoring session for Max with Karen Lynch, founder of Belu.

In this video, Max shares his feedback on the session and offers advice for other aspiring social entrepreneurs.


Karen Lynch

Karen Lynch

Belu Water Ltd

Karen Lynch is the CEO of leading social enterprise Belu Water, transforming the loss-making venture to a highly profitable, multi-award winning consumer brand.


Karen was frighteningly good and clear. I wish I could have had more time with her!


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