Nordic Walking is an activity well recognised as having many benefits for physical and mental health, backed up by a body of international research. Many people take up Nordic Walking because a health condition or injury means that they can no longer pursue their favourite fitness activities or because their change in circumstances mean that taking up physical activity has a new appeal.
Emilie quickly understood what we wanted to achieve and encouraged us to explore familiar areas in new ways and think about how we could target new income streams. I appreciated hearing about the techniques she had employed to develop Oddbox. It was also an interesting discussion on sponsorship strategy.
Dr Catherine Hughes, Director, British Nordic Walking