Anne MacCaig

Non-Executive Director, OPRL

Anne is a Non-Executive Director at the On-Pack Recycling Label (OPRL). It is committed to transforming levels of UK recycling by making it easier for consumers to recycle more material, more often.

Previously Anne was CEO of Cafedirect PLC, (£14 million) running the organisation on behalf of small-holder farmers in Africa and Latin America.  

Cafedirect reinvests profits into programmes to support farmers and their communities. Examples of these investments included carbon sequestration programmes in South America, provision of energy-efficient stoves to reduce deforestation in Africa and the planting of indigenous trees to improve the level of the water table in tea growing communities in Africa. 

Earlier in her career she worked in marketing for Unilever on Comfort, Persil and the Dove brand when she lead the Personal Wash Business Unit. In GSK she was Marketing Director of Ribena, creating the “95% of Britain’s Blackcurrants make it “ campaign, initiating the trend to champion British produce, working in partnership with The Wildlife Trusts to protect biodiversity on British blackcurrant farms and introducing the first 100% recycled plastic bottle in the UK.  As a Brand Consultant her work has included an organic milk strategy for Fonterra and work on London 2012.

You can read more about Anne here.

Anne has mentored…

Sustenance Groceries

Sustenance Groceries sell plastic free groceries, cleaning items and personal care products. People bring their own containers to take goods home.

  • Sustenance Groceries
  • Blue Patch
  • Personal Alarm Watch

Anne listened to me and comprehended the questions I was asking in a professional but friendly way.  The advice she gave me has given me confidence in my ideas and how far I have come along so far.

Katie Pitts, Director Sustenance Groceries

Anne has mentored…

Blue Patch

Blue Patch is an online shop stocking British made sustainably produced products that help support local economies.

  • Sustenance Groceries
  • Blue Patch
  • Personal Alarm Watch

Anne gave me brilliant advice – clear and to the point – which I will be following immediately.

Jane Langley, Founder and CEO Blue Patch

Anne has mentored…

Personal Alarm Watch

The only go-anywhere alarm that looks like a watch and costs the same as a pendant.

  • Sustenance Groceries
  • Blue Patch
  • Personal Alarm Watch

It was a great opportunity to discuss our venture with Anne and get super helpful guidance on our current strategy and how we should prioritise. I’ll be putting our discussion into action immediately!

Aditya Kasliwal, Director, Personal Alarm Watch