David Taylor

Founder, the brandgym

David is one of the world’s 50 most important marketing thinkers according to the Chartered Institute of Marketing. He founded the brandgym in 2002 and has grown it into a global network of seven senior brand coaches who help companies create an inspiring brand vision and action plans to turn into growth. Clients have included Sainsbury’s, Philips, T-Mobile, SAB Miller, Kraft, Mars and Unilever.

David started his career in brand management in 1987 at Procter & Gamble, before leaving to do an MBA at INSEAD. He then started and grew the Paris office of marketing consultancy Added Value, now part of WPP, before leaving in 2001 to start the brandgym.

He is the author of six acclaimed books including Where’s the Sausage? and Grow the Core. His blog, www.brandgymblog.com, is one of Europe’s top 10 branding blogs. He has also published many articles, appeared as a brand expert on TV and spoken at conferences globally.

His philanthropic work involves coaching social businesses and charities on how to bring to life the vision for their brand to enable more effective marketing. He has worked with Save the Children, The School for Social Entrepreneurs and Helping the Burmese Delta.

David has mentored

Ohyo Ltd

Ohyo is the handy, collapsable water bottle that’s easy to take anywhere.

 

  • Ohyo Ltd
  • Citizen Coaching
  • Fidler Music
  • The Alternative School
  • Peppy Pals
  • Pledgster
  • Infused Learning
  • ConnectSport
  • Harry Spectors
  • Dingleys Promise

David quickly assessed the value of the Ohyo product and brand, and focussed the session on practical methods to build consumer memory structure around the bottle to enhance sales.

Guy Jeremiah, Founder of Ohyo

David has mentored

Citizen Coaching

Citizen Coaching CIC helps adults and young people lead better lives through access to; jargon free and affordable counselling, anger management, personal development coaching.

 

  • Ohyo Ltd
  • Citizen Coaching
  • Fidler Music
  • The Alternative School
  • Peppy Pals
  • Pledgster
  • Infused Learning
  • ConnectSport
  • Harry Spectors
  • Dingleys Promise

A great session! David helped me focus on being famous for one thing and creating a consistent memorable branding.

Martin Hogg, Founder & CEO of Citizen Coaching

David has mentored

Fidler Music

Growing talent and a passion for music in primary schools and individuals across the UK.

 

  • Ohyo Ltd
  • Citizen Coaching
  • Fidler Music
  • The Alternative School
  • Peppy Pals
  • Pledgster
  • Infused Learning
  • ConnectSport
  • Harry Spectors
  • Dingleys Promise

David quickly summarized what the main priorities for my business were and went on to give a detailed plan on how to best implement the changes needed for my company to thrive. Thank you very much!

Dave Fidler, Director of Fidler Music

David has mentored

The Alternative School

The Alternative School offers a new and exciting alternative KS4 curriculum for all those young people who are not engaging with main stream education.

 

  • Ohyo Ltd
  • Citizen Coaching
  • Fidler Music
  • The Alternative School
  • Peppy Pals
  • Pledgster
  • Infused Learning
  • ConnectSport
  • Harry Spectors
  • Dingleys Promise

David was easy to engage with, down to earth and proactive with suggestions and ideas on how to improve our brand awareness. I’m now looking forward to getting on the train to read his book and blogs!

Kirsty Anne Pugh, Founder of The Alternative School

David has mentored

Peppy Pals

Peppy Pals is a series of award-winning, research-based apps and e-books designed to teach kids 2-8 years old about emotions, empathy and friendship through storytelling and humor.

 

  • Ohyo Ltd
  • Citizen Coaching
  • Fidler Music
  • The Alternative School
  • Peppy Pals
  • Pledgster
  • Infused Learning
  • ConnectSport
  • Harry Spectors
  • Dingleys Promise

David was very professional and really broadened my perspectives. As an entrepreneur you never stop and take a second to think, so it was great to get an external point of view.

Paulina Olsson, Chief Marketing Officer of Peppy Pals

David has mentored

Pledgster

Pledgster is a fun new way to turn your crazy ideas into cash for charity….

 

  • Ohyo Ltd
  • Citizen Coaching
  • Fidler Music
  • The Alternative School
  • Peppy Pals
  • Pledgster
  • Infused Learning
  • ConnectSport
  • Harry Spectors
  • Dingleys Promise

Expert Impact is great idea, badly needed. I would definitely recommend David to other entrepreneurs.

Stan Lewry, Founder of Pledgster

David has mentored

Infused Learning

We aim to break down barriers to offer qualifications that fit in with life style.

 

  • Ohyo Ltd
  • Citizen Coaching
  • Fidler Music
  • The Alternative School
  • Peppy Pals
  • Pledgster
  • Infused Learning
  • ConnectSport
  • Harry Spectors
  • Dingleys Promise

David Taylor more than lived up to his reputation as the ‘branding guru’. He provided me with honest expert and inspirational advice and ideas on understanding and developing my authentic brand. I am tremendously grateful for his enthusiasm and interest in my social enterprise.

Natalie Sharpe, Director of Learning at Infused Learning

David has mentored

ConnectSport

ConnectSport is a free and independent news service, which has been showcasing and sharing the best of sport CSR (corporate social responsibility), grassroots and social inclusion since April 2011.

 

  • Ohyo Ltd
  • Citizen Coaching
  • Fidler Music
  • The Alternative School
  • Peppy Pals
  • Pledgster
  • Infused Learning
  • ConnectSport
  • Harry Spectors
  • Dingleys Promise

David helped us focus on our core mission and vision. Sometimes you get so close to what you’re doing that you need a critical friend to help you really focus on your core objectives.

Simon Lansley, Founder of ConnectSport

David has mentored

Harry Spectors

Dedicated to crafting the most delicious chocolates that create employment for young people with autism.

 

  • Ohyo Ltd
  • Citizen Coaching
  • Fidler Music
  • The Alternative School
  • Peppy Pals
  • Pledgster
  • Infused Learning
  • ConnectSport
  • Harry Spectors
  • Dingleys Promise

Meeting David was amazing. Not only did he give us great branding advice for our business but he has committed to supporting us long term by joining as a non-exec director. It’s hard to explain the power of introductions to people like this – THANK YOU!”

Shaz Shah, co-founder of Harry Specters, met with David Taylor of brandgym.

David has mentored

Dingleys Promise

Dingley’s mission is to deliver life changing support to under 5’s with additional needs & disabilities and their families.

 

  • Ohyo Ltd
  • Citizen Coaching
  • Fidler Music
  • The Alternative School
  • Peppy Pals
  • Pledgster
  • Infused Learning
  • ConnectSport
  • Harry Spectors
  • Dingleys Promise

He is very successful at what he does, and had prepared in detail, which meant that we could use every minute of our hour effectively. I gained some great ideas for sessions to run in my organisation and was also very happy to have his feedback on what we have done so far – very reassuring to be told by someone with his background that we are on the right track.

Catherine McLeod, Chief Executive of Dingley’s Promise

Want to meet with David?