Jochen Zeitz

Co-founder & Co-Chair, The B-Team

Jochen Zeitz is the former director of French luxury goods company Kering and co-founder and co-Chair of The B Team. Prior to this, Zeitz served 18 years as Chairman and CEO at PUMA.

Upon becoming PUMA’s CEO in 1993, Zeitz turned it from an undesired brand nearing bankruptcy into one of the top three brands in the sporting goods industry. He pioneered a ground-breaking environmental profit and loss audit (E P&L) at PUMA that puts a monetary value on the impacts across the business’s supply chain and believes in contributing to a new paradigm of corporate social and environmental sustainability.

In 2013 Zeitz founded The B Team with Richard Branson. It is an organisation of company leaders that prioritises changing business to consider the wellbeing of people and planet.

Zeitz has been a member of the Board of Directors of Harley-Davidson since 2007 and has also served as the Chair of Harley-Davidson’s sustainability committee since its inception in 2011. He is also a member of the TEEB (The Economics of Ecosystems and Biodiversity) Advisory Board, a Board member of Wilderness Safaris and Chair of its Sustainability Committee.