Imagine a social enterprise where you have great fun making the best premium ice cream you’ve ever tasted, using only natural and fair-trade ingredients; imagine creating employment for survivors of human trafficking, restoring their dignity and giving them hope and a future; and imagine the profits going to secure the rescue and rehab of child soldiers around the globe. That’s us.


As a small business about to launch into a social franchise, my mentoring with Atul was like a week of seminars condensed into one hour saturated with wisdom and insight. We are so grateful to Expert Impact and Atul for this high quality experience and can’t recommend it highly enough.  

Sally Murray, Founder, Just Ice