Purple Goat is the specialist social and influencer marketing agency. People living with a disability make up 22% of the UK population, a huge demographic of 14 million people. They have spending power worth £249bn a year.
But just 0.06% of adverts feature disabled people. This demographic want to be marketed to, they want to see adverts they can relate to, to be seen, heard and valued as customers.
Purple Goat offers creative, strategy and search services to help brands connect with disabled people.
The session with Dan was extremely useful. I now have a mindmap of the different audiences Purple Goat can serve and the best ways to bring value to those audiences. Dan’s extremely experienced and knowledgeable in marketing, but also more generally in creative problem solving.
Martyn Sibley, CEO, Purple Goat Agency