Alive and Kicking
Personal Alarm Watch
Met with Anne MacCaig
The only go-anywhere alarm that looks like a watch and costs the same as a red button pendant alarm.
2,000,000 people use red button pendant alarms in the UK and yet nobody likes them!
They are stigmatising and because they only work at home, people feel scared to go outside. We have developed the only go-anywhere alarm that looks like a watch and costs the same as a pendant.
We are giving people their independence back. Our core goal is to help older people maintain their independence. This is the single most impactful thing we could do as it impacts every other aspect of their lives.
It was a great opportunity to discuss our venture with Anne and get super helpful guidance on our current strategy and how we should prioritise. I’ll be putting our discussion into action immediately!
Aditya Kasliwal, Director, Personal Alarm Watch