40,000 children enter the UK care system every year and most have their belongings moved in black plastic bin bags or plastic shopping bags.

Madlug is a bag company that stands for ‘make a difference luggage’ by empowering its customers to give dignity to children in care. With every bag sold, a pack-away travel bag is given to a child in care.

From the very start of our meeting Jonnie demonstrated a genuine interest in our story and business model. He made very helpful suggestions to address some of the growth challenges that we are facing along with offering to connect me to people within his network who he believed could help.

Dave Linton, CEO, Madlug