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Commercial background

David Taylor has been named one of the world's 50 most important marketing thinkers by the Chartered Institute of Marketing. He founded the brandgym in 2002 and has grown it into a a global network of seven senior brand coaches who help companies create an inspiring brand vision and action plans to turn into growth.

He has worked for major companies including Sainsbury's, Philips, T-Mobile, SAB Miller, Kraft, Mars and Unilever.

David is the author of six acclaimed books which have each topped Amazon's branding best-seller list: the brandgym, brand stretch, brand vision, Where's the Sausage? and his latest book, Grow the Core. His blog, www.brandgymblog.com, is one of Europe's top 10 branding blogs. He has published many articles in Brand Strategy, Marketing, Market Leader, The Guardian and The Marketer. He has also appeared as a brand expert on TV and is has spoken on branding issues at conferences in North America, Africa, Europe and Asia.

David started his career in brand management in 1987 at Procter & Gamble, before leaving to do an MBA at INSEAD. He then started and grew the Paris office of marketing consultancy Added Value, now part of WPP, before leaving in 2001 to start the brandgym.

Social and philanthropic background

David's philanthropic work involves coaching social businesses and charities on how to bring to life the vision for their brand and use this as a catalyst for more effective marketing. He has worked with Save the Children, The School for Social Entrepreneurs and Helping the Burmese Delta.

  • Will help with
  • Business development
  • Marketing & PR
  • Strategy & planning
  • Philanthropic Interests
  • Education
  • Poverty

Testimonials

Ohyo Ltd

Ohyo Ltd

Guy Jeremiah

Ohyo is the handy, collapsable water bottle that’s easy to take anywhere.

Extremely helpful.

David quickly assessed the value of the Ohyo product and brand, and focussed the session on practical methods to build consumer memory structure around the bottle to enhance sales.

Citizen Coaching CIC

Citizen Coaching CIC

Martin Hogg

Citizen Coaching CIC helps adults and young people lead better lives through access to; jargon free and affordable counselling, anger management, personal development coaching.

A great session!

David helped me focus on being famous for one thing and creating a consistent memorable branding.

Highly professional.

Great access to credible advisors. Definitely worth it.

Fidler Music

Fidler Music

Dave Fidler

Growing talent and a passion for music in primary schools and individuals across the UK.

Really insightful and extremely helpful!

David quickly summarized what the main priorities for my business were and went on to give a detailed plan on how to best implement the changes needed for my company to thrive. Thank you very much!

The Alternative School

The Alternative School

Kirsty Anne Pugh

The Alternative School offers a new and exciting alternative KS4 curriculum for all those young people who are not engaging with main stream education.

Really inspirational session!

David was easy to engage with, down to earth and proactive with suggestions and ideas on how to improve our brand awareness. I'm now looking forward to getting on the train to read his book and blogs!

Peppy Pals

Peppy Pals

Paulina Olsson

Peppy Pals is a series of award-winning, research-based apps and e-books designed to teach kids 2-8 years old about emotions, empathy and friendship through storytelling and humor.

Ten out of ten!

David was very professional and really broadened my perspectives. As an entrepreneur you never stop and take a second to think, so it was great to get an external point of view.

Pledgster

Pledgster

Stan Lewry

Pledgster is a fun new way to turn your crazy ideas into cash for charity....

Very useful

Expert Impact is great idea, badly needed. I would definitely recommend David to other entrepreneurs.

Infused Learning

Infused Learning

Natalie Sharpe

We aim to break down barriers to offer qualifications that fit in with life style.

Fantastic session!

David Taylor more than lived up to his reputation as the 'branding guru'. He provided me with honest expert and inspirational advice and ideas on understanding and developing my authentic brand. I am tremendously grateful for his enthusiasm and interest in my social enterprise.

ConnectSport

ConnectSport

Simon Lansley

ConnectSport is a free and independent news service, which has been showcasing and sharing the best of sport CSR (corporate social responsibility), grassroots and social inclusion since April 2011.

Thank you!

David helped us focus on our core mission and vision. Sometimes you get so close to what you're doing that you need a critical friend to help you really focus on your core objectives.

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