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Commercial background

David Taylor has been named one of the world's 50 most important marketing thinkers by the Chartered Institute of Marketing. He founded the brandgym in 2002 and has grown it into a a global network of seven senior brand coaches who help companies create an inspiring brand vision and action plans to turn into growth.

He has worked for major companies including Sainsbury's, Philips, T-Mobile, SAB Miller, Kraft, Mars and Unilever.

David is the author of six acclaimed books which have each topped Amazon's branding best-seller list: the brandgym, brand stretch, brand vision, Where's the Sausage? and his latest book, Grow the Core. His blog, www.brandgymblog.com, is one of Europe's top 10 branding blogs. He has published many articles in Brand Strategy, Marketing, Market Leader, The Guardian and The Marketer. He has also appeared as a brand expert on TV and is has spoken on branding issues at conferences in North America, Africa, Europe and Asia.

David started his career in brand management in 1987 at Procter & Gamble, before leaving to do an MBA at INSEAD. He then started and grew the Paris office of marketing consultancy Added Value, now part of WPP, before leaving in 2001 to start the brandgym.

Social and philanthropic background

David's philanthropic work involves coaching social businesses and charities on how to bring to life the vision for their brand and use this as a catalyst for more effective marketing. He has worked with Save the Children, The School for Social Entrepreneurs and Helping the Burmese Delta.

  • Will help with
  • Business development
  • Marketing & PR
  • Strategy & planning
  • Philanthropic Interests
  • Education
  • Poverty

Testimonials

Guy Jeremiah

Guy Jeremiah

Ohyo Ltd

Founder

Extremely helpful.

David quickly assessed the value of the Ohyo product and brand, and focussed the session on practical methods to build consumer memory structure around the bottle to enhance sales.

Martin Hogg

Martin Hogg

Citizen Coaching CIC

Founder & CEO

A great session!

David helped me focus on being famous for one thing and creating a consistent memorable branding.

Jens Bachem

Jens Bachem

Gingersnap

Co-Founder

Highly professional.

Great access to credible advisors. Definitely worth it.

Dave Fidler

Dave Fidler

Fidler Music

Director

Really insightful and extremely helpful!

David quickly summarized what the main priorities for my business were and went on to give a detailed plan on how to best implement the changes needed for my company to thrive. Thank you very much!

Kirsty Anne Pugh

Kirsty Anne Pugh

The Alternative School

Founder

Really inspirational session!

David was easy to engage with, down to earth and proactive with suggestions and ideas on how to improve our brand awareness. I'm now looking forward to getting on the train to read his book and blogs!

Paulina Olsson

Paulina Olsson

Peppy Pals

Chief Marketing Officer

Ten out of ten!

David was very professional and really broadened my perspectives. As an entrepreneur you never stop and take a second to think, so it was great to get an external point of view.

Stan Lewry

Stan Lewry

Pledgster

Founder

Very useful

Expert Impact is great idea, badly needed. I would definitely recommend David to other entrepreneurs.

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