Michael Frohlich

Chief Executive, Ogilvy
Michael Frohlich

Michael Frohlich became the UK CEO at Ogilvy, a global advertising & marketing agency, in February 2018, tasked with maintaining a leading position for the company in an ever-changing marketing landscape.

Since first joining Ogilvy in 2012, Michael has led the successful transformation of Ogilvy PR in the UK and then across Europe, the Middle East and Africa.

Ogilvy is just one company of many in the WPP portfolio and Michael is notable for bringing several of those companies to work together to win the accounts of British Airways and International Airlines Group.

This saw him broaden his remit across the integrated marketing landscape to lead a cross-agency team of advertising, media, production, social and other creative services.

Under his stewardship, Ogilvy has won a raft of several major awards including a Cannes Lion, and the PRCAs Large Consultancy of the Year two years in a row. Michael also appears as a regular judge across major industry awards.

His 20 year career in marketing and communications includes roles as Managing Director of Shine Communications and founding Resonate, a UK award-winning consumer consultancy which became part of Bell Pottinger in 2007.

Michael is also a member of the International Communications Consultancy Organisation (ICCO) Board of Management and Chairman of the IPA 44 Club.

Michael Frohlich
Michael has mentored

Ethical Angel

Ethical Angel to change the way employees experience work by combining the best parts of volunteering and e-learning, scalability and personalisation.

  • Ethical Angel
  • Sophie Says
  • Leaders Plus

Michael has that extraordinary ability to distil years of lived experience, insight and learning into answering tricky questions.  I was only with Michael for one hour, but the content he has given me would fill a book… I just wish we could have had many more hours!  

Alex Fahie, CEO, Ethical Angel

Michael has mentored

Sophie Says

Sophie Says is the only children’s brand that has been built consciously from the ground up, enabling children to bypass harmful stereotypes and see the world as it should be.

  • Ethical Angel
  • Sophie Says
  • Leaders Plus

In an hour, Michael provided me with what I have been searching for for months – practical, focussed guidance which will help show real impact for my business. His knowledge and expertise is something I feel privileged to have learned from.  

Esther Marshall, Founder, Sophie Says

Michael has mentored

Leaders Plus

  • Ethical Angel
  • Sophie Says
  • Leaders Plus

Michael was brilliant. Within a very short timeframe he was able to grasp the essential strategic questions and give practical, actionable advice that challenged my thinking in a good way. I would highly recommend Michael as a mentor, the conversation with him was incredibly valuable.  

Verena Hefti, CEO, Leaders Plus