Joanne Baban Morales

Founder, Nunude
Joanne Baban Morales Nunude

Joanne is the founder and CEO of Nunude, a shapewear and underwear company that caters for all sizes and skin tones. She started the company as a response to the lack of representation of diversity she saw in the industry. As a result Joanne often finds herself speaking to young people at schools and universities about the importance of body image, self-love, and representation across all industries.

Entrepreneurship started early for Joanne – in school aged 15, where she would buy trainers and sell them at a profit to other students. She started her first business aged 20 and describes it as “a lifelong degree in financial freedom and education.”

Nunude has been globally recognised and is considered not just a brand but a movement and a platform of opportunity for underrepresented women.

Joanne Baban Morales Nunude
Joanne has mentored

WingWoman Lebanon

We employ women from vulnerable communities to make reusable period pads. These are then sold to organisations working to reduce period poverty.

  • WingWoman Lebanon
  • People’s History Museum
  • Bounce Black

My call today with Joanne was honestly one of the most useful mentoring hours I have had. It was particularly useful that Joanne had faced similar marketing dilemmas to those we are facing and thus was able to advise us from first hand, and very similar, experience – a great match.

Meelie Pemberton, Founder, WingWoman Lebanon

Joanne has mentored

People’s History Museum

The National Museum of Democracy, we design and deliver exhibitions, events and learning programmes focused on issues of equity and social justice.

  • WingWoman Lebanon
  • People’s History Museum
  • Bounce Black

Joanne has provided both practical ideas which we can implement straight away as well as food for thought for longer term strategy. Joanne’s insight into building a team and scaling a business was helpful, reassuring and challenging. I’d highly recommend her as a mentor.

Aine Graven, Head of Development, People’s History Museum

Joanne has mentored

Bounce Black

Bounce Black is an online platform for young Black people who are navigating recovery from adversity while building a career.

  • WingWoman Lebanon
  • People’s History Museum
  • Bounce Black

“Joanne is an inspirational powerhouse of a woman, and I am honoured to have been connected with her. My session with her left me filled with hope, clarity, confidence and direction. I have already started acting on her insight and advice. I look forward to growing into the entrepreneur she is confident I can be!”

Nikki Adebiyi, Founder, Bounce Black

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