Emma Fox

CEO, Berry Bros and Rudd
Emma Fox

Emma Fox is Chief Executive Officer for Berry Bros & Rudd, the world’s oldest fine wine and spirit merchant. A retail veteran, Emma’s broad functional experience has been shaped during a career spanning over 30 years, working in high-profile roles for several major retailers.

Before stepping into her current role in July ‘20, Emma was CEO of a £200m turnover private equity backed retailer based in Lancashire. She led the business through a major turnaround which included a refinancing and a credit valuation adjustment (CVA) driving profitable growth and at the same time achieving the company’s highest engagement scores.

Prior to that Emma has held many senior commercial roles both in the UK, including Commercial Director of Halfords and Chief Marketing Officer of Walmart Canada, based in Toronto. During Emma’s tenure in Canada, she chaired Walmart’s inaugural Diversity and Inclusion Council, sponsored by the Global CEO for Walmart, leading the D&I agenda across 28 countries and 2.2m associates. Before relocating to Toronto, she spent 12 years working at Asda in a number of Director roles.

Emma was a Non-Executive Director for Berry Bros. & Rudd for three years and held the same role at Punch Taverns until the business was sold in 2017.

Emma Fox
Emma has mentored

The Pantry Partnership

We collect surplus (but fresh) food from local supermarkets, independent outlets, farmers and other sources and we put it to good use. We also grow our own produce.

  • The Pantry Partnership
  • HumaniTea

Emma was engaging and enthusiastic right from the get go. She was able to pick up on key challenges very quickly and immediately identified the challenges that I struggle with. She was very complimentary about our work and I left feeling enthused and energised.  

Fiona Ollerhead, Director, The Pantry Partnership

Emma has mentored

HumaniTea

Tackling the problem of obesity-causing sugary soft drinks, we craft the UK’s first chilled ready-to-drink plant-based tea lattes bottled into recyclable aluminium cans.

  • The Pantry Partnership
  • HumaniTea

Emma showed a lot of interest in helping my social enterprise HumaniTea by suggesting ideas for increasing sales, developing partnerships, and building a community. I look forward to implementing the marketing strategies that Emma recommended and actioning on the valuable feedback provided.  

Tina Chen, Founder, HumaniTea