wearwell makes it easy to build a wardrobe that fits your style and your values. A subscription service lets you easily discover and purchase ethically and sustainably made clothing and accessories.

Customers can use their buying power to improve the fashion industry when it comes to workers’ rights and environmental sustainability.

wearwell vet and gather brands making a positive impact in both of those areas. We measure our own impact by measuring the amount of direct business we provide to brands focused on fair wages and mitigating environmental impact.


Our conversation gave me new perspective on the way I communicate our company’s greater purpose. I’m already working through ways to reflect this in our brand and marketing efforts to attract new customers in more meaningful ways.

Erin Houston, CEO, wearwell