David Taylor

Branding expert
David Taylor Brandgym

David is one of the world’s 50 most important marketing thinkers according to the Chartered Institute of Marketing. He founded the brandgym in 2002 and has grown it into a global network of seven senior brand coaches who help companies create an inspiring brand vision and action plans to turn into growth. Clients have included Sainsbury’s, Philips, SAB Miller, Kraft, Mars and Unilever.

David started his career in brand management in 1987 at Procter & Gamble, before leaving to do an MBA at INSEAD. He then started and grew the Paris office of marketing consultancy Added Value (now part of WPP) before leaving in 2001 to start the brandgym.

He is the author of six acclaimed books including Where’s the Sausage? and Grow the Core. His blog, is one of Europe’s top 10 branding blogs. He has also published many articles, appeared as a brand expert on TV and spoken at conferences globally.

His philanthropic work involves coaching social businesses and charities on how to bring to life the vision for their brand to enable more effective marketing. He has worked with Save the Children, The School for Social Entrepreneurs and Helping the Burmese Delta.

David Taylor Brandgym